After a year of darkness and uncertainty, we’re finally starting to see some light. Businesses are opening as more people venture out. Isolation has affected everyone and created a sense of stagnation. Which is why the way forward starts by asking yourself, “When would NOW be a good time?”
I first heard this question from Tony Robbins. The beauty of this is that it’s a question that answers itself. We all know if we need to progress and grow, “now” is always the best time. But this “now,” a time when people are starving for connection, is an amazing opportunity to introduce or re-introduce your business to your buyers and potential buyers.
Author Bernadette Jiwa, who helps people and organizations build trust and connection through story wrote, “Storytelling is our most persuasive technology. Hearing a story about one person’s experience has more impact on us than all the data in the world. We humans are hardwired to be influenced by stories.”
While there’s still plenty of loud, flashy methods of selling, you’ll also see narratives emerging that are more personal. If you can convince the need for a product or a service on an emotional level, you will gain trust, which creates loyalty, then leads to referrals.
Just as you want to guide those who need your product or service, if you’re not sure how to use story to make that connection, reach out to professional storytellers. Whether a digital marketing consultant, videographer, photographer or web designer, they will help you craft your message to make the connection that will help your business thrive.
If ever there’s a prime time to take that step towards being Seen and Heard, it’s now!